Project Brief: Intranet Portal- Collaboration Web Presence Client: Borgata Casino and Spa    CyBOOK’s design team, consulting with the Borgata team, developed a look and feel for the prototype Web site that was centered around its branding and its function as a portal site. This look and feel was targeted to far surpass the current company intranet usage in discoverability and functionality.   CyBOOK developed three motifs, each of which represented a unified look and information architecture for the completed site.  After the Borgata team reviewed and selected Motif #3., development of the site began.     Borgata Motif 1.  Borgata Motif 2. Borgata Motif 3.   generic sitemap example   Navigation to portal content was laid out appropriately for viewing on the Web. Company resources and information were exposed in such a way as to enhance the web site’s usability making the portal a friendlier, faster, and better place to help employees due business- in keeping with the Borgata vision. Copyright © 2008 CyBOOK, inc. All rights reserved.

Design is the first step toward realizing a web presence. After initial concepting based on the scope and nature of the project, LOOK and FEEL alternatives are explored. This includes mapping out the entire site in terms of overall design and navigation. Usually, a number of general site motifs are proposed for the client to choose from. A motif consists of the Home Page graphic and overall stylistic theme that will be carried throughout the site including navigational icons or toolbars. Concurrently, a site map is developed to establish the information elements and architecture of the web site.